About Us

About Us


At ADM Accountancy, we believe every business owner deserves the opportunity to be successful and we work hard to help manage our clients' business startups through to growth and beyond! 

Our History


Founded in 2009, ADM Accountancy Services Ltd specialises in supporting small businesses and SMEs within the Professional Services sector, with all their accountancy needs. 

We have a strong accountancy background working for companies within various commercial sectors, and understand the demands of owning and managing a business within the Professional Services sector, from IT Contractors to small and medium-sized companies.

Our services cover all aspects of accountancy and taxation - from bookkeeping and self-assessment tax returns, to full financial management support. We embrace cloud technology, particularly Xero accounting software, which can help you see what your business looks like in real-time. We utilise Receipt Bank, which simplifies bookkeeping, is accurate and frees up our clients' time to do other things. We can also advise you on the best add-on apps for your business. 

For companies looking to expand, we can provide a Finance Department service and a HR Department service without you carrying the overheads. We are Xero specialists and a Gold Partner. 

Our company vision is to be the first choice accountancy practice for small and medium businesses in Cheltenham and surrounding areas, looking for professional advice, delivered in a personal and proactive manner by a team that wants to contribute to the success of your business. 

Meet our Team


ADM Accountancy is based in Bishop's Cleeve, Cheltenham. Our team consists of Financial Accountants, a HR Specialist and Bookkeepers - all ready to help you get your business off the ground.

Andrew Moss (ACMA)

Director and Founding Partner 
A Chartered Management Accountant, Andrew set up ADM Accountancy in 2009, having previously worked as a Financial Controller for multi-national businesses. 

As director of a busy accountancy practice, Andrew loves working with some amazing clients and enjoys the business advisory aspect of his work, as well as managing and leading the fantastic ADM Accountancy team.

Away from the office, Andrew’s time is usually taken up by his teenage sons. He has been involved in running their junior football teams over recent years. Andrew still enjoys playing and watching both football and cricket. 

Jacqui Butt

Operations Manager
Jacqui joined ADM Accountancy in 2015. Her responsibilities include accounts preparation, preparing tax returns and handling client queries for a wide range of clients. She is a methodical person, with excellent attention to detail. Jacqui's technical knowledge means she enjoys assisting clients with setting up and developing their accountancy systems through the use of Xero and other apps.

Jacqui is Xero certified and fully conversant with Xero software. Jacqui is also the ADM Accountancy Quickbooks ProAdvisor. She also has experience of Sage Online, FreeAgent and Kashflow. Jacqui is a fellow of The Institute of Certified Bookkeepers.
 
Outside of the office, she is married with four grown-up children and two cats. Jacqui is an avid supporter of Andy Murray and aims to attend a different tennis tournament each year. Her favourite band is Snow Patrol and her favourite tipple is Lansons Black Label Champagne! 

Michelle Balchin 

Consultant
Michelle joined us from a local accountancy practice in 2016, and has worked in the accountancy profession since she was 16 years old. At ADM Accountancy, Michelle is responsible for a wide-ranging portfolio of clients and her work includes preparing year-end and management accounts. 

Michelle is our Xero expert, as well as Xero accreditation, she has accreditation in Xero Migration, Xero Tax and Xero Payroll. Michelle enjoys resolving clients Xero issues and training clients in the use of Xero. 

Outside of work, when Michelle is not looking after her young family and Norman the dog, she can usually be found running or open water swimming. As a member of Almost Athletes running club, Michelle has completed the London, New York and Chicago marathons on a number of occasions.

Dinah Emberton

Client Manager

Dinah joined ADM Accountancy in 2020 from a service business where she had worked as a Management Accountant. She brings a breadth of experience in Financial Management to ADM Accountancy Services. As well as working in industry, Dinah has worked for an accountancy practice and has also run her own finance business providing support to a number of SME businesses.


In her current role as Client Manager, Dinah is involved with producing annual accounts for our sole traders and Limited company clients, as well as preparing management accounts for our larger clients.


When not working, Dinah is a very creative person who loves gardening, calligraphy and interior design. Dinah is married with a grown-up son and enjoys spending time with her family and walking her two dogs.


Sarah Moss (MCIPD)

HR Consultant / Payroll Manager
Sarah joined ADM Accountancy on a full-time basis in 2018. A Chartered HR Professional, she brings a wealth of HR experience having worked in a variety of HR roles for large multi-national organisations. 

Sarah now works with ADM Accountancy business clients who require HR support for their businesses. She also runs and manages the payroll and pension auto-enrolment for our all our clients. She enjoys getting to know clients so that she can support them from an HR and Employment Law perspective.

Away from work, Sarah is married to Andrew and spends much of her time running around after their teenage sons, and Coco the dog. 

Adam Whitehouse

Semi-Senior Accountant
Adam joined the team earlier this year as a Semi-Senior Accountant.


Phoebe Mansfield

Finance Assistant
Phoebe joined the team this year as Finance Assistant.

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Can we help? Let’s talk.


Contact us today about all your accountancy needs.
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